AlpineAire is a freeze-dried food company that largely caters to an outdoor audience, from casual car campers to backpackers looking to make every ounce and calorie count. A longstanding product in the landscape, AlpineAire was failing to compete for shelf space and customer loyalty.
With this rebrand, AlpineAire endeavored to create a package that matched the quality of their product and commitment to the outdoor community. Driven by the concept of ‘Fuel for your Adventure’, the new logo and packaging puts you in the mindset of reaching that summit, taking in the vast beauty of the outdoors, and rewarding yourself with a delicious and nutritious meal.
Logo | Packaging | Website
Work completed at Capsule
