Stemming from groundbreaking research, a wildly popular National Geographic article and subsequent best-selling books, Blue Zones is a company that strives to help people live longer, better lives. By studying communities of the longest-living populations around the world, Blue Zones has uncovered a set of guidelines that can lead to longer lives, such as plant-slant diets, routine natural movements throughout the day and a strong sense of purpose in life.
To put these findings into action, Blue Zones offers a multitude of services, resources and products. With expansion in mind and growing global awareness of the concept of ‘Blue Zones’, the company needed a new identity that was flexible, protectable and inspiring.
Logo | Visual Identity System | Brand Collateral | Brand Guidelines
Work completed at Capsule — Identity System created in collaboration with Michelle Bowitz
