The Twin Cities’ first Innovation District, Towerside is a 370 acre area that sits right between Minneapolis and St. Paul, adjacent to the University of Minnesota. A notable group of both public and private partners are collaborating to develop this underutilized, asset-rich area into a intentional community that fosters creativity, innovation and connection.
This project posed the unique opportunity to brand an actual neighborhood and geographical area. Through its name and complete identity system, the Towerside brand reflects the energy, drive and innovation that the area is being developed to foster.
Naming | Logo | Visual Identity System | Brand Collateral | Website
Work completed at Capsule
