Since 1949, Stansport has been producing quality, affordable outdoor gear for the everyday camper. With a belief that camping should always be fun and the outdoors are a place for everyone, Stansport makes products that are useful and accessible no matter what experience level their customers have.
Looking to break into new retail outlets, Stansport wanted to update their brand to feel more family-friendly, fun and dependable. With a catalogue of over 400 products, ranging in size, function and technicality, Stansport not only needed a new brand, but also a packaging system that was flexible, consistent and able to stand out on the shelves.
Packaging | Packaging Guidelines
Work completed at Capsule — Logo created by Beth Sicheneder
