Wonderly is a software company that strives to make better digital products through human centered design processes. By implementing collaborative sessions, iterative designs and an overall positive attitude, Wonderly makes products that inspire, give teams time to focus on their work and generally make life easier.
Our endlessly energetic client had plenty ideas for the software, but needed help building a brand, including the name. This case study is a little different, as it focuses on name concepts, rather than graphic design. The final name, Wonderly Software Solutions, encapsulates the imaginative and awe-inspiring personality of the company.
Naming
Work completed at Capsule
Wonderly is about creating a sense of awe and wonder through everyday actions, like a marvelous surprise that makes you pause and appreciate the experience. It’s about taking time to think and dream, to wonder what’s really possible. It’s the “Wow!” when you realized the solution is right in front of you.
Playful
Aspirational
Magical
Penrose is something that seems simple at first, but upon closer inspection is intricately planned and detailed. It’s about taking something complex, and distilling it down to a simple solution. It’s about taking the many pieces, and fitting them together just right to create something elegant and functional.
Compelling
Methodical
Elegant
Kickstand is about giving you just the right amount of support, a small addition that makes a big difference. A companion that travels with you, helping you when you need it and tucking out of the way when you’re on the move. It’s functional and flexible, that extra little kick to get you all the places you wish to go.
Cheerful
Supportive
Bold